Ethics in coaching #2

The instant ‘fail’ at any level of ICF credential

In the assessment of a coaching demonstration (known as the ICF Performance Evaluation) the competency of ‘Demonstrates Ethical Practice’ clearly states what a ‘fail’ would look like. That is, where a credential at any level, ACC, PPC, MCC would be denied.

With this in mind, we dig into our theme of exploring the ICF Core Competencies, specifically around Competency 1: Demonstrates Ethical Practice. This gives us an opportunity to reflect on ourselves as coaches and on our workplace coaching practice.

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Demonstrates Ethical Practice

In an extremely important move, when the ICF Core Competencies were updated in 2019, Demonstrates Ethical Practice was included as Competency #1. Rather than being a ‘given’ after agreeing to the Code of Ethics, the ICF built into our professional practice, this competency. In addition, from 1^st August 2022, the updated Core Competencies are integrated into the Credentialing Performance Evaluation and written exam requirements. Importantly, this includes Open Door’s coaching programs.

The definition of Demonstrates Ethical Practice is as follows: Understands and consistently applies coaching ethics and standards of coaching.

Demonstrates personal integrity and honesty in interactions with clients, sponsors and relevant stakeholders;
In addition, is sensitive to clients’ identity, environment, experiences, values and beliefs;
Furthermore, uses language appropriate and respectful to clients, sponsors and relevant stakeholders;
Most importantly, abides by the ICF Code of Ethics and upholds the Core Values;
Also, maintains confidentiality with client information per stakeholder agreements and pertinent laws;
In addition, maintains the distinctions between coaching, consulting, psychotherapy and other support professions;
And refers clients to other support professionals, as appropriate.

The instant fail in a performance evaluation

We tap into Brigitte’s knowledge and experience as an Assessor at the ICF PCC level for nearly 20 years during the webinar.

In addition, we can tell you that at any level, if a coach does the following, they would be denied a credential:

First and foremost, committing a clear violation of the Code of Ethics
Telling the client what to do or how to do it (consulting mode)
Or if the conversation is based primarily in the past, particularly the emotional past (therapeutic mode).
Alternatively, the coach almost exclusively gives advice or indicates that a particular answer chosen by the coach is what the client should do

It all seems obvious. However, when we are coaching in the workplace, we must be aware of what we are doing. It’s not sufficient, to just say ‘oh I’m going to mentor you now…’. The distinction between what you are doing ie. coaching, mentoring, directing or some other intervention, is very important from an ethics perspective.

In fact, doing the above actions is also a breach of other core competencies: trust and safety, presence, active listening, evoking awareness, and facilitating client growth will not be present.

Therefore, a credential at any level would be denied.

It’s a good time for reflective practice

Given the above, it’s a good time for reflective practice. Especially in the lead up to International Coach Week. Perhaps to tighten up your coaching? Or listen back to a recording? Alternatively, seek feedback on your coaching? All of these practices help us become even more professional in our practice.

Enjoy your coaching.

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